Spring Break
Miami uses Twitter site to connect with students, alumni
Brianna Mulligan
Issue date: 11/6/09 Section: Campus
UniversitiesandColleges.org, an online directory of colleges and universities, ranked Miami University 54 out of 100 colleges for most followers on Twitter. The site took into account how institutions of higher educations were using the Web site.
Twitter, a social networking site, allows users to update 142-character statuses. The site has become popular with news sites and institutions, enabling followers to stay in tune with updates.
According to the rankings, Miami has 842 followers and 13.6 tweets per day, ranking 60 for average tweets.
According to Arlene Werts, director of marketing communication and associate director of university communication, Miami is taking action to expand its use of Twitter.
"I think Twitter has a good future," Werts said. "I think people are trying to figure out the best ways to use it. I see a lot of opportunity for faculty members to share current research, a check out this link kind of thing. I see opportunities to help people who want to know more, to provide them links to information."
According to Werts, the university hired a marketing intern who is looking at how the university can use social networking sites to communicate with a wider audience.
"Right now she is doing a competitive analysis to get on paper what Miami as a whole is doing on social media, particularly Facebook.com, YouTube and Twitter," Werts said. "She is looking at what Miami is currently doing and what some best practices might be for other universities, organizations, and companies."
Werts said working with social media is beneficial for the university.
"It hits all those audiences without expenses of mailing," Werts said. "We are learning what is possible and our plan is we will start capitalizing on these opportunities in a cohesive manner. We want to get all the entities around campus using these sites so we can have more of a portal so our audience can connect to the areas they are most interested in."
Twitter, a social networking site, allows users to update 142-character statuses. The site has become popular with news sites and institutions, enabling followers to stay in tune with updates.
According to the rankings, Miami has 842 followers and 13.6 tweets per day, ranking 60 for average tweets.
According to Arlene Werts, director of marketing communication and associate director of university communication, Miami is taking action to expand its use of Twitter.
"I think Twitter has a good future," Werts said. "I think people are trying to figure out the best ways to use it. I see a lot of opportunity for faculty members to share current research, a check out this link kind of thing. I see opportunities to help people who want to know more, to provide them links to information."
According to Werts, the university hired a marketing intern who is looking at how the university can use social networking sites to communicate with a wider audience.
"Right now she is doing a competitive analysis to get on paper what Miami as a whole is doing on social media, particularly Facebook.com, YouTube and Twitter," Werts said. "She is looking at what Miami is currently doing and what some best practices might be for other universities, organizations, and companies."
Werts said working with social media is beneficial for the university.
"It hits all those audiences without expenses of mailing," Werts said. "We are learning what is possible and our plan is we will start capitalizing on these opportunities in a cohesive manner. We want to get all the entities around campus using these sites so we can have more of a portal so our audience can connect to the areas they are most interested in."
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Sarah
posted 11/06/09 @ 8:54 AM EST
The Office of International Education is on Twitter: http://twitter.com/MiamiUabroad
It's been useful for keeping up with students who are abroad, helping prospective Miami students with questions about our study abroad options and helping current students with quick questions about their study abroad planning. (Continued…)
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