Overdone Clothing launches Web site, new fall line
Bobby Goodwin
Issue date: 11/20/09 Section: Amusement
Sixteen years old.
That's how old Matt Seidel is - president, designer and founder of Overdone Clothing Company, based in Columbus, Ohio.
Seidel launched Overdone's brand new Web site, (http://www.overdonecc.com), Oct. 29, simultaneously debuting his new fall line of tees and announcing the new Overdone sponsored roster, consisting of Breathe Carolina, City Lights, Disco Curtis and LoveSick Radio.
"Basically, the entire company restarted at this launch," Seidel said. "Everything besides the name 'Overdone' is brand new."
Overdone's fall line keeps it simple, featuring just four tees. "Stolen Identity," back by popular demand, was designed by Seidel during the early stages of the company and features the company's old diamond logo. Then there's three new tees: "Collage," "Scramble" and "Our Time Is Now," all done by new Overdone freelance designer Jeff Dinter, aka DesignbyJeff.
In the scene, Dinter's a big deal, having worked with bands like All Time Low and Cobra Starship. Dinter also did the new Overdone Web site and City Lights' MySpace layout (http://www.myspace.com/citylights).
Having both emerged from the Columbus scene in the last couple of years, City Lights and Overdone grew up together.
"Our relationship is more of a friendship than anything else," said City Lights lead singer Oshie Bichar. "It's just an added plus we can work together and help get our music (and) clothing to more and more people."
In fact, the two are working together right now, as City Lights is in the home stretch of their "Flirtin W/ DisasTOUR,"
presented by Overdone, ending Nov 28. In December, City Lights plans on touring with Mayday Parade, There For Tomorrow and The Dangerous Summer while they also begin writing a new album in the next couple months.
According to Bichar, as the city's music scene continues to grow, it's natural that other music related business such as Overdone have popped up - labels, studios, clothing companies, magazines, etc.
That's how old Matt Seidel is - president, designer and founder of Overdone Clothing Company, based in Columbus, Ohio.
Seidel launched Overdone's brand new Web site, (http://www.overdonecc.com), Oct. 29, simultaneously debuting his new fall line of tees and announcing the new Overdone sponsored roster, consisting of Breathe Carolina, City Lights, Disco Curtis and LoveSick Radio.
"Basically, the entire company restarted at this launch," Seidel said. "Everything besides the name 'Overdone' is brand new."
Overdone's fall line keeps it simple, featuring just four tees. "Stolen Identity," back by popular demand, was designed by Seidel during the early stages of the company and features the company's old diamond logo. Then there's three new tees: "Collage," "Scramble" and "Our Time Is Now," all done by new Overdone freelance designer Jeff Dinter, aka DesignbyJeff.
In the scene, Dinter's a big deal, having worked with bands like All Time Low and Cobra Starship. Dinter also did the new Overdone Web site and City Lights' MySpace layout (http://www.myspace.com/citylights).
Having both emerged from the Columbus scene in the last couple of years, City Lights and Overdone grew up together.
"Our relationship is more of a friendship than anything else," said City Lights lead singer Oshie Bichar. "It's just an added plus we can work together and help get our music (and) clothing to more and more people."
In fact, the two are working together right now, as City Lights is in the home stretch of their "Flirtin W/ DisasTOUR,"
presented by Overdone, ending Nov 28. In December, City Lights plans on touring with Mayday Parade, There For Tomorrow and The Dangerous Summer while they also begin writing a new album in the next couple months.
According to Bichar, as the city's music scene continues to grow, it's natural that other music related business such as Overdone have popped up - labels, studios, clothing companies, magazines, etc.
Viewing Comments 1 - 2 of 2
Ethan
posted 12/05/09 @ 4:22 PM EST
Matt Seidel is a complete loser, his dad buys him all the clothes, and he sells them to break dead even, he is using my girlfriend as his photographer, thats another mistake. (Continued…)
brian
posted 12/06/09 @ 7:49 PM EST
Matt is an awesome person and has always been a good friend of mine. He also owns, in my opinion, a great clothing company. I love his work and wish him the best of luck!
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